Brand Strategy. Brand Identity. Website. App.

FS Assist creates reporting software for insurance companies. The software itself is Excel-based.

The very cells that make Excel spreadsheets are at the core of this brand. More than that, they are the brand’s DNA. They infiltrate everything to define a grid and entire design system. 

Architectural imagery portrays two things: the simplicity of building something permanent one unit (or cell) at a time, and the reassurance of structure.

See how we arrived at this solution here.