Brand Identity. Website. App.
FS Assist creates reporting software for insurance companies. The software itself is Excel-based.
The very cells that make Excel spreadsheets are at the core of this brand. More than that; they are the brand’s DNA. They infiltrate everything to define a grid and entire design system.
Architectural imagery portrays two things: the simplicity of building something permanent one unit (or cell) at a time, and the reassurance of structure.
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