16x9-_0011_Layer 1 copy 2.jpg

GRAY & GREENERY

 

GRAY & GREENERY

Branding, stationery and website.

London florist Laura Gray approached ALSO to develop a brand identity, stationery and website for her new business. The name was set so the brand mark needed to reference flowers, foliage, friendliness and honesty.

 
GRAY-&-GREENERY-brand mark-BY-ALSO-AGENCY-06.png

The Approach

We encircled the 'G' icon of a flower and a leaf in a ring of type. This was to focus the many elements. By adding the description of 'London Florist' we helped to achieve a 'lucky penny' emotion, which played wonderfully into the friendliness of the brand.

We applied a modern and classic font pairing to a deliberately monochromatic palette. The natural beauty of studio-shot flowers was all we needed to command the level of elegance that we aimed for.

Photography from the brilliant Shoot Solutions. Gray & Greenery online here.

 
Gray-Greenery-Business-Card-by-ALSO-Agency-02.jpg
Gray-Greenery-Business-Card-by-ALSO-Agency-01.jpg
GG_A5-Flyer-Mockup-by-ALSO-agency-square.jpg
16x9-_0000_Layer 9.jpg
16x9-_0004_Layer 5.jpg
16x9-_0001_Layer 8.jpg
16x9-_0005_Layer 4.jpg
grayandgreenery-brand-and-design-by-ALSOAgency-HOME-3.jpg
grayandgreenery-brand-and-design-by-ALSOAgency-SHOP-2.jpg
grayandgreenery-brand-and-design-by-ALSOAgency-SHOP-3.jpg
grayandgreenery-brand-and-design-by-ALSOAgency-HOME-4.jpg
grayandgreenery-brand-and-design-by-ALSOAgency-WEDDINGS.jpg
grayandgreenery-brand-and-design-by-ALSOAgency-CONTRACT.jpg
grayandgreenery-brand-and-design-by-ALSOAgency-XMAS.jpg

Also need a project like this?