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MAKESMITHS

 

MAKESMITHS

Branding and website.

Create an identity for pragmatic solution hunters who specialise in video production work.

The company needed to communicate three things: collating the right resources, defining the best (and often unknown) outcome for their clients and a transparent approach.

 
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The Approach

We developed a simple, stylish brand using an elegant, yet dynamic serif font for the type. The angular icon supports the type in two ways; stacked and horizontal. Using the icon to mimic a trademark symbol adds a sense of craftsmanship. This is something the founders pride themselves on; knowing their craft. 

 
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The result

The brand was applied across corporate stationery and seen on top of moving, busy and colourful backgrounds on screen.

 
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